Moetapa

We are looking for a methodical Market Research Analyst to survey customer preferences and statistical data in order to support the company during their decision making process regarding product designs, prices and promotions. The successful market researcher will be able to analyze autonomously qualitative data, trends, strategies and competition aiming at increasing all company department's competitiveness. The successful Market Researcher, will have or be willing to gain regional in-depth knowledge in a number of industries and sectors, including the following:

Trucking

Energy

Financial Services

Commodities Trading

Responsibilities

Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations

Understand business objectives and design surveys to discover prospective customers’ preferences

Compile and analyze statistical data using modern and traditional methods to collect it

Perform valid and reliable market research SWOT analysis

Interpret data, formulate reports and make recommendations

Use online market research and catalogue findings to databases

Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation

Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct

Remain fully informed on market trends, other parties researches and implement best practices

Requirements

Proven Market Research Analysis experience

Ability to interpret large amounts of data and to multi-task

Strong communication and presentation skills

Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office

Search engines, web analytics and business research tools acumen

Familiarity with CRM programs

Adequate knowledge of data collection methods (polls, focus groups, surveys etc)

Working knowledge of data warehousing, modelling and mining

Strong analytical and critical thinking

BS degree in Statistics, Economics, Journalism, Marketing or related field and Msc would be considered bonus.