Talent Brand Program Manager

This role is a part of our Talent Brand & Talent Acquisition Enablement function and reports to the Senior Director, Talent Brand & TA Enablement.

Responsibilities

The Talent Brand Program Manager will help build talent brand programs, operationalize them, and measure their success. This person will work cross-functionally on creative development, campaign rollout, and reporting on results. Our ideal candidate will feel comfortable talking about creative with designers and diving into metrics with our analytics team. This person should be able to recognize opportunities and build solutions to realize those opportunities. The full list of responsibilities for this role include:

• Build talent brand programs, operationalize them, and measure their success
• Collaborate with key stakeholders to develop GitLab's talent brand
• Monitor and grow our brand presence across key talent-facing channels (jobs site, LinkedIn, Glassdoor, etc.)
• Partner with the People Operations team and key stakeholders globally to develop and execute strategies that enhance GitLab’s visibility in key recruiting markets
• Evolve GitLab’s talent brand strategy to effectively articulate GitLab’s culture and value proposition to attract top talent
• Provide strategy and support for related programs such as GitLab's diversity, inclusion and belonging
• Collaborate with internal GitLab teams, particularly Marketing, on key projects (social media, jobs site, events, remote work, PR, internal communications) to ensure consistency in messaging and approach
• Develop recruitment marketing campaigns to increase awareness of GitLab's talent brand with potential candidates and help the Recruiting team meet hiring plan goals
• Enhance the look and feel of communications (internal and external) throughout the candidate and team member lifecycle
• Define our approach for employer awards and lists that will help GitLab be recognized as an employer of choice; complete applications and manage related internal surveys for these awards
• Create recruiter enablement tools to assist the recruiting team in sharing the GitLab talent brand with candidates

Requirements

• Bachelor’s degree and 3+ years of Marketing or Human Resources experience
• Prior marketing, brand, and social media experience (preferably within recruiting or talent brand)
• Demonstrated ability to deliver targeted recruitment marketing, social media, and employee value proposition building strategies
• A natural storyteller with excellent narration and writing skills
• Ability to navigate cultural differences and build global but locally relevant solutions
• Strong social and communication skills (verbal and written), across all levels
• Excellent organizational skills, time management, and priority setting
• Deadline oriented, and able to work in a fast-paced environment with ever-changing priorities
• Self-motivated with the ability to work both independently and collaboratively
• Proficient in Google Docs
• You share our values , and work in accordance with those values
• Successful completion of a background check
• Ability to use GitLab

Hiring Process

• Applicants for this position can expect the hiring process to follow the order below. Please keep in mind that applicants can be declined from the position at any stage of the process. To learn more about someone who may be conducting the interview, find their job title on our team page .
• Selected candidates will be invited to schedule a 30min screening call with one of our Global Recruiters
• Next, candidates will be invited to schedule a first interview with the Hiring Manager
• Next, candidates will be invited to interview with 2-5 team members
• There may be a final executive interview