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Franchise Manager
Posted in Business
3 years ago
Description :
The Coca-Cola Company
Position Overview
Support the Regional Franchise Manager /Country Manager to maximize transactions, revenue and profit growth for KO through leading the system to identify and capture growth opportunities ahead of competition. Create clear business cases for investment to the bottlers to enable capturing those opportunities and creating economic profit in their territory. Align a Franchise development plan with bottling partners and provide thought leadership on RGM, RTM and commercial execution. Ensure bottling partners have adequately invested to develop the market, and that marketing plans have been adequately implemented to build the brands Build successful relationship of partnership and respect with our bottling partners, and Co-ordinate all Marketing, Commercial and Franchise activities across a geographic location to achieve revenue, volume and share objectives through supporting the execution of the Bottler Business Plan (BBP). Leverage functional support and expertise to address opportunities or issues quickly – Marketing, Commercial, Legal, PAC, Technical, Finance or HR, but be well versed about the functional strategies to represent the Company with the bottler in an end to end discussion.
Function Related Activities/Key Responsibilities
Strategy and Business Performance:
Develop and implement 3 year BP and annual BP for assigned geography aligning bottler around key investment commitments
Approve and ensure execution of annual BBP(s) – manage opportunities and issues arising with Bottler LT
Approve and ensure execution of annual Customer Business Plans
Build business case for investment ensuring positive Bottler and Company EP
Finance
Manage P&L for the Region ensuring delivery of the Profit, Volume and Share numbers.
Fully understand the Bottler P&L and use it to create alignment. Also, provide though leadership on cost leadership on bottler P&L
Ensure adherence to Local Chart of Authority, financial governance standards and management of Opex locally
Effectively adjust and correct during the annual cycle to ensure delivery of profit numbers
Market Execution and Commercial Excellence:
Identify commercial and market development improvement initiatives to drive incremental volume, profit or share
Ensure the Region or territory OBPPC is optimized leveraging Conjoint analysis and the BU experts
Drive the SFA, DOSA, RED agenda with the bottling partner(s)ensuring it is embedded into organizational culture
Actively pursue opportunities to improve our Route to Market, leveraging best practices
Ensure application of consumer programs designed to enhance consumer brand equity
Drive horizontal expansion through outlet creation incentive programmes
Manage Capacity to Produce and Distribute
Lead the conversations with our bottling partners to agree investment levels to meet demand
Plan three years ahead for investment in Capacity, Glass and Coolers
Monitor capacity performance to anticipate opportunities or challenges in the Supply Chain
Franchise Leadership
Build value based and strategic “win-win” relationships with System partners at Bottler leadership team and regional levels
Lead strategic System capability planning to ensure we have the Processes, Organisation, Technology, Culture and People to deliver three year commitments
External Stakeholders and Sustainability
Represent the Company to all external stakeholders and all KO events
Manage the profile and reputation of the company and lobby Governments with the support of PAC
Assist fully in the execution of community programs designed to enhance KO reputation within the community
Education Requirements
Minimum of 5 years’ experience with a FMCG Company with at least 3 years in Operations. Functional experience would be an advantage. Bottler experiences an added advantage.
Business degree qualification minimum
Technical Skills
Related Work Experience:
Strong understanding of full value chain in Coca-Cola or related business
Solid strategic analysis and thinking skills able to build a sustainable business
Strong Commercial understanding with deep knowledge of RED and Route to Market
KO system knowledge and clear understanding of the dynamics of the soft drink industry
Basic understanding of RGM and ability to covert same into winning strategies
Basic Financial Skills and ability to manage P&L
Strong understanding Governance requirements and Code of Business Conduct
Good Business Case construction and systemic thinking
Core Competencies : (Leader of Self)
BE A ROLE MODEL: Live the Growth Behaviors and act with a growth mindset. Build an environment of trust and safety and Seek the right outcome, not the comfortable one
SET THE AGENDA: Dream big and establish a compelling vision. Bring the outside in, shamelessly borrow, and reapply. Disagree and commit
HELP PEOPLE BE THEIR BEST SELVES: Build and develop talent. Serve as a coach and a connector. Make your passion irresistible
DIVERSITY & INCLUSION: Include, value, and trust each other. Create an environment where everyone’s uniqueness is celebrated. Take action & make fair decisions supporting equal opportunities for all
DRIVE SYSTEM COLLABORATION: Deliver results, creating value for our brands, our System, our customers and key stakeholders
Our Purpose And Growth Culture
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
R-54260
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