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Consumer Marketing Manager
Posted in Business, Sales and Marketing
4 years ago
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The Estée Lauder Companies Inc
Job Type
Full Time
Location
Johannesburg, Gauteng, South Africa
Description :
Position Summary
- Build and drive the 360° marketing plan across all media channels
- Drive A&P mix optimization
- Derive and adapt the Global / Regional marketing strategy to maximize local relevancy
- Define the target consumer profile(s), adapting Global / Regional guidelines to local opportunities
- Translate local consumer insights into marketing and selling opportunities
- Define what the Consumer Journey(s) should look like, combining all communication and distribution channels
- Define the advertising and distribution mix for the upcoming year
- Work closely with the Retail and Visual Merchandising teams on innovation and continuous improvement of in-store consumer experience
- Contribute to LRP building (in particular A&P lines, with intent to maximize effective consumer-facing spend, and prioritizing shift to digital)
- Build the 360° marketing plan for the Brand, in coordination with Product Marketing, Trade Marketing and Online teams
- Define the launch and promotional calendar across all channels, working closely with Product Marketing
- Define the key messages for consumer communication (e.g. benefit messaging)
- Adapt plan throughout the year depending on sales performance, lately observed trends, competitors’ campaigns and successes
- Drive campaign performance analyses
- Drive A&P spend allocation; in charge of A&P budget and optimization.
- Perform A&P ROI analyses and improve marketing effectiveness through test and learn approach, with the support of the Corporate Digital Commerce & Marketing division.
- Collaborate with the Corporate Digital Commerce & Marketing division on building effective 360 Consumer Engagement strategies.
- Degree or equivalent working experience in Business and/or Marketing-related disciplines
- Working experience in CRM, Analytics, and Database Management
- Innovative and willing to experiment with new concepts and approaches. Comes up with creative solutions to difficult problems. Positive working attitude with strong analytical and quick problem solving skills
- Experience in project planning, retail marketing execution, and budget management
- Ability to prepare & deliver presentations, including to senior management
- Experience and track record in cosmetics and/or retail industry a definite advantage
- Strong understanding of retail environment and consumer shopping behaviours.
- Hands on experience with customer related analytic projects and knowledge on how to measure marketing activities and transaction driven
- Excellent data analytics and customer metrics measurement
- Working knowledge of computer systems including
- Microsoft Office 2007/2010 application (Word, Excel, Outlook, PowerPoint);
- SAP
- Anticipates, recognizes and meets customer’s needs.
- High attention to detail & organisational skills.
- A strong visual sensibility. Executes with excellence to ensure the highest expression of Brands' equity
- Able to effectively manage complex projects, delivering on time and on budget.
- Smoothly handles multiple priorities, able to move with agility when required.
- Strategic, creative and innovative; seeks out fresh ideas from a variety of sources. Not afraid to challenge the status quo.
- Decisive, able to make sounds decisions despite uncertainty and pressure.
- Displays strong learning agility; understands what to keep, and what to change.
- Enthusiastic, proactive and positive approach to work and tasks. Takes initiative to lead self in execution of job responsibilities.
- Strong stakeholder management & interpersonal skills.
- Able to effectively work autonomously, and as part of a team. Collaborates effectively to ensure retail marketing information and updates are communicated to all stakeholders.
- This is an operational role, which requires someone with a hands-on approach to business and strong perseverance, as well upholding the highest standards of luxury
- Confidentiality, tact and discretion when dealing with people.
- Good business acumen and passionate about the industry
- Excellent organizational and communication skills
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