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Brand and Marketing Manager

Posted in Other

Nedbank Zimbabwe

Job Type

Full Time



Description :

Job Purpose

  • To support the formulation of the Brand, communication strategy and the annual communication plan; and conceptualise; plan; implement and monitor the assigned Business Unit/Segment/Product.
  • To craft internal and/or external communications programmes with the objective of influencing the perceptions of targeted stakeholders and enhancing Nedbank’s image and reputation.

Job Responsibilities

  • Analyze and report on all aspects of brand coverage and impact by managing, coordinating and ensuring effective implementation of measurement and tracking tools.
  • Manage budgets in line with implementation plans by keeping a running budget indicating actuals vs budget to ensure effective budget management and reporting on budgetary position on an ongoing basis.
  • Meet relevant communications guidelines to fulfill the Nedbank brand and trademark policy.
  • Develop and maintain effective professional relationships with essential internal and external collaborators and intermediaries in the communications value chain that enable the achievement of effective communications outcomes.
  • Verbal and written engagement with internal and external stakeholders that promote the brand/CVP/EVP/product/service in support of the communications, marketing and business strategies and objectives.
  • Apply knowledge and understanding of the business context to ensure credible and effective internal and external communication with stakeholders.
  • Develop and/or assist the development of brand strategies across the applicable/relevant spectrum of communications disciplines including reputation management; media; public relations; internal communications; brand marketing; advertising; marketing; digital; social and new media and production of materials to deliver on business objectives
  • Apply integrated communication strategy by using the relevant channels to enhance the marketing and communication mix and drive value.
  • Maintain relationships with creative and media agencies, suppliers, and Group Marketing to implement and manage the brand image.
  • Manage campaigns, advertising, and creative briefs to agencies as well as approval of promotional and new product solution launches.
  • Promote the brand by ensuring that our people understand and are inspired to live it.
  • Develop the brand and advertising strategy in alignment with the business and marketing strategy.
  • Manage branding to ensure awareness and consistency within the Cluster.
  • Utilize best practice initiatives within the cluster to deliver on brand and advertising objectives.
  • Provide branding direction and support to the PR, Events and Special Projects teams to ensure brand consistency externally.
  • Ensure consistency and effectiveness of delivery of brand and advertising campaigns by assessing and monitoring implementation of initiatives and projects.
  • Provide branding direction and support to the PR, Events and Special Projects teams to ensure brand consistency externally.
  • Building and maintaining effective cross-functional relationships with internal and external stakeholders.
  • Contribute to a culture conducive to the achievement of transformation goals by participating in Nedbank Culture building initiatives.
  • Participate and support corporate responsibility initiatives for the achievement of business strategy.

Preferred Qualification

  • Bachelor’s Degree in Marketing / equivalent,
  • Master's Degree will be an added advantage

Preferred Certifications

  • Completed IMM / CIM will be an added advantage.
  • Project Management Certificate.

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